September 20, 2006 - Allows the launch in minutes of ready-to-go mobile applications with a reach of more than 300 million mobile subscribers.

Enables media companies, adverting agencies, web developers, system integrators, clubs and associations to launch revenue generating mobile applications in a couple of clicks.

Competition for the most innovative mobile application launched with a jury of industry leaders.

With its latest release of SMSconnect.com ., Echovox brings unparalleled ease of use to launch revenue-generating mobile applications throughout Europe. The platform now reaches over 300 million mobile subscribers and comes with ready-to-go mobile applications enabling companies and users to launch popular mobile services in minutes.

Advertising agencies and media companies can now launch pan-European premium mobile campaigns in a couple of clicks. Mobile Quizzes, Voting, Games and Alerts come as turnkey applications. Media companies can therefore configure their quizzes or votes within minutes and quickly generate additional revenues thanks to increased flexibility and ease-of-use. Advertisers can configure on-pack promotions with the included applications and integrate the mobile channel in their customer's campaigns.

Web developers and agencies can use SMSconnect's applications, such as SMSpay that enables to bill for web content by Premium SMS, and generate recurring revenues through the unique subscription system. Additionally feed2mobile enables parsing of RSS, Atom and XML feeds and automatic delivery to mobile phones. Moreover those with basic development skills can use SMSconnect's open API to develop their own successful mobile applications.

Clubs and associations can also benefit from SMSconnect ready-made applications and configure push alerts to keep their fans and members aware of the latest news and therefore generate additional revenues while keeping a close link with their subscriber base.

In a move to stimulate innovation from web entrepreneurs on the mobile platform, Echovox is launching a competition for the most innovative mobile application developed using SMSconnect's open API. The winner will be selected by a top-level jury of industry leaders such as executives from Europe's leading mobile operators, venture capitalists, journalists and web entrepreneurs. The winner will be awarded a cash prize of $20,000, provided with assistance for the marketing and development of the application and introduced to venture capitalists for potential financing. Winners will be announced at an award party that will take place at the 3GSM World Congress 2007 in Barcelona.

David Marcus, CEO and founder of Echovox commented: "We're very excited with this major launch, we are convinced that Mobile with a web 2.0 twist is the future of our industry and SMSconnect v2 certainly is the ideal catalyst for next things to come on mobile. We're also thrilled to have such a distinguished jury for our 'most innovative mobile application' competition and are looking forward to witness some real innovations taking place on mobiles thanks to SMSconnect".

For more information please visit www.SMSconnect.com.

About Echovox:
Echovox is a leading end-to-end Mobile Media enabler allowing media companies, mobile operators and MVNOs to launch compelling mobile content and entertainment services. Its proprietary infrastructure reaches over 60 mobile operators across the world, providing access to nearly a billion mobile subscribers.

In combination with its unique delivery and billing platform, Echovox sources compelling, high-value content from major music labels, movie studios, leading game developers, sports rights owners and mobile application providers.

Echovox provides a comprehensive suite of turnkey managed solutions including white-label mobile content storefronts, content subscriptions, mobile video services and a full range of premium mobile messaging (SMS, MMS) applications and gateway services.

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