Sandvine Study Shows Broadband
Provider-Branded VoIP Takes Lead in Europe and North America: VoIP Drives
Carrier Triple-Play Success
Waterloo, Ontario | January 31, 2006 — Sandvine Incorporated, world
leader in intelligent broadband network management solutions today released new
VoIP figures based on data aggregated from its North American and European broadband
service provider deployments.
Broadband service provider-branded VoIP rollouts were extremely successful
in 2005 and have taken the lead in terms of share of VoIP minutes.
For this study conducted in November and December 2005, aggregate data was
collected and analyzed from Sandvine’s North American and European broadband
customer networks where Sandvine is deployed. The data highlighted the
VoIP traffic trends of more than 700,000 broadband households from a group of
service providers with over 6 million subscribers.
The study indicated that North American service provider-branded VoIP represents
53% of all VoIP minutes on broadband networks. Vonage, with 21.7% share
of North American minutes and Skype, with a 14.4% share were the leading third-party
providers. All other third-party VoIP providers captured the remaining
10.9% share of minutes.
"Broadband provider-branded VoIP is, and will continue to be a key factor
in driving revenue growth and triple-play success for service providers," said
Boyd Peterson, Senior Vice President, Media Research, Yankee Group.
In Europe, service provider-branded VoIP represents 51.2% of all VoIP minutes,
while Skype follows closely behind with 45% of all VoIP minutes. Vonage
takes less than 1% share while other third-party VoIP providers represent 3.5%
of all minutes.
In North America, broadband providers that have rolled out network-wide VoIP
deployments are now capturing an average of 81.8% of the VoIP minutes on their
own networks. In contrast, the market share in minutes for third-party
VoIP providers like Vonage and Skype is 12.9% in such competitive environments.
"Consumers are clearly embracing the VoIP products offered by broadband
service providers in Europe and North America,” said Tom Donnelly, executive
VP, marketing and sales for Sandvine. “Sandvine customers have been
able to leverage their increased understanding of Internet application traffic
trends to effectively differentiate valued services like VoIP and enhance the
overall quality of experience for their subscribers.”
About Sandvine Incorporated
Sandvine's award-winning intelligent broadband network equipment helps broadband
service providers characterize what really happens on their networks, enabling
policies that improve customer satisfaction, reduce operational costs and increase
profitability. Sandvine's application and subscriber-aware solutions empower
service providers to take control of competing traffic, stop the proliferation
of destructive worm, DoS and spam Trojan traffic and ensure subscriber quality
of experience (QoE). With over 70 deployments globally, Sandvine is protecting
the Internet experience for millions of broadband subscribers worldwide. Website: www.sandvine.com
 back to news
|
